Frequently Asked Questions
How do you write a problem slide of a pitch deck?
The problem slide in a pitch deck should briefly outline the problem your product or service is solving, and here’s how to write one in 4 steps:
- Start with a 1–2 sentence description that's easy to understand.
- Identify who this problem affects, specifying your target users.
- If possible, you can include a shortlist of key pain points that these users experience due to this problem.
- To underscore the importance of your solution, add any relevant statistics that highlight the prevalence of the problem.
These elements will help investors understand the problem's magnitude, your target audience, and why your solution is necessary.
How do you create a problem statement slide?
Creating a problem statement slide involves a few key steps outlined below:
- First, define the problem clearly and concisely. Make it easy for your audience to grasp what the issue is.
- Next, identify the scope of the problem. This involves explaining who it affects and how widespread it is.
- It's important to keep the problem slide clear and brief to avoid overloading with information. Instead, focus on providing essential details in a digestible manner.
- Lastly, provide context. This could be historical background, relevant statistics, or examples. This context will help your audience understand the problem's significance and the necessity for a solution.
How do you present a problem in slides?
Presenting a pitch deck problem slide effectively involves telling a compelling story.
Begin by clearly outlining the problem you're aiming to solve and why it's relevant to a broad audience. A powerful technique is to narrate a short, relatable story about a real individual experiencing this issue. This allows your audience to connect emotionally with the problem and better understand its impact.
Explain why this person—and, by extension, others—requires a solution to this problem. This storytelling approach makes the problem tangible, thus highlighting the importance of your proposed solution. Remember to keep it concise and engaging for maximum impact.
What is the 10/20/30 rule for a slide deck?
The 10/20/30 rule, developed by Guy Kawasaki, is a guideline for effective pitch deck problem presentations. The rule suggests that a presentation should consist of 10 slides, should not surpass 20 minutes in duration, and should use a font size of 30 points or above.
This approach encourages presenters to keep their content concise and straightforward, ensuring the audience remains engaged and the key messages are clearly conveyed. The 10 slides should cover all essential points, the 20-minute duration respects the audience's time and attention span, and the 30-point font ensures readability and emphasizes key points.
How many slides is a good pitch deck?
The ideal number of slides for a pitch deck should be around 10, as suggested by the 10/20/30 rule introduced by Guy Kawasaki.
What is the difference between a pitch deck and a slide deck?
A pitch deck and a slide deck are both collections of slides used to convey information, but they have different purposes.
A slide deck is a general term for a group of slides that are used to present information cohesively, often using software like PowerPoint. It can be used for various purposes, such as educational presentations or business reports.
On the other hand, a pitch deck is a specific type of slide deck that is designed to pitch a solution, idea, or product to potential investors or stakeholders. It is typically used when seeking financing or funding for a project or business venture. The goal of a pitch deck is to persuade and engage the audience, highlighting the value proposition, market opportunity, and potential return on investment.
