Problem Slide

We show you how to build a stunning pitch deck for your business.


Why you should have a problem slide in your pitch deck

If you ask entrepreneurs why they have founded their companies, you will be likely to receive answers like: "I wanted to make the world a better place." but even more often, the answer will be "I saw a problem and found a solution to it." And this is what it is all about. Entrepreneurship, at its core, is about solving problems.

In your problem slide, you talk about the problem you are trying to solve and why this is relevant to the masses. A common way to explain the problem you encountered is to tell a short story about a real person that experienced the problem and why the person needs a solution to it. If you had the problem yourself, tell the story from your perspective.

It's all about getting your audience to feel the problem. You know it worked when you see the investors nodding their heads in agreement. It is essential to get the investors emotionally attached to your story. If you can establish an emotional connection, they are more likely to feel connected to you and your idea.

At this point in your pitch, you should always remember that investors are not your enemies. They want to finance ideas that solve real problems and work together with you towards a solution. So get them into your boat - it will help you a lot during the rest of the pitch!

If you are not solving a new problem, but change something about a former solution for an old problem, you may want to present the opportunity slide instead of the problem slide.

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How you can build a killer problem slide

Content of the slide

  • An easy to understand explanation of the problem you are addressing
  • Any numbers that show the relevance of the problem
Content of the pitch deck slide
Questions to answer with your pitch deck

Questions your slide answers

  • What is the problem?
  • How relevant is the problem?
  • What is the current solution for the problem?
  • Why does the problem exist?

Common Slide Mistakes

  • Describing the problem in a way that no one gets it (KISS = Keep it simple stupid)
  • Addressing a problem that is not relevant
  • Describing a problem with several solutions on the market
Common Mistakes in Pitch Deck Slides
How to design a nice pitch deck slide

Slide design

  • Use a clear and quickly readable font style
  • Make sure to use high-resolution graphics
  • Keep the design simple

Problem slide of AirBnB, WeWork and Mixpanel

The best examples of unicorn pitch deck problem slides summarize the problem they address in short but precise sentences. We recommend trying to summarize your problem within a single sentence - remember, you don't have that much time to convince your potential investor of how great your idea is. Being able to summarize your problem in one sentence shows that anybody (also your future customers) can understand that your product will improve the lives of others.

Additionally, if there is an opportunity to support the problem you want to show with photographs of people who experience the problem or images that convey supportive visual information to the problem slide, you should include them.

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