HOW TO GUIDE

Competition Slide

We show you how to build a stunning pitch deck for your business.

THE SLIDE EXPLAINED

Why you should have a competition slide in your pitch deck.

There is no business without competition. Why do I think that? If there is a real problem you address, there is, for sure, someone of your potential customers is also trying to solve the problem. In most cases, this will be a product of a competitor of yours.

On your competition slide, you list all major competitors in your market and describe what they do well and what they do poorly. Additionally, you show what distinguishes you from these competitors and where you see your position in the market compared to your competitors. The competition slide is also an excellent place to present your competitive advantages (also called USPs).

There are three popular graphics that most founders choose from for their competition slide. The first one is a graph, in which the essential aspects of your product label the x and y axes (e.g., Cost & Value). The second one is a comparison of the most important product features, and the third one is a cluster in which founders portray the market, including you and your competitors.

INSTRUCTIONS

How you can build a killer competition slide

Content of the slide

  • You direct and indirect competitors
  • Your Unique Selling Propositions (USP)
  • Your differentiation
  • Possible threats
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Content of the pitch deck slide
Questions to answer with your pitch deck
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Questions your slide answers

  • Who are your competitors?
  • Who could be doing what you are going to do?
  • What makes you better?
  • What are your USPs?
  • Who steals you customers and in what way?

Common Slide Mistakes

  • An evergreen joke in the VC world is the entrepreneur who has no competition! Every business has competition!
03
Common Mistakes in Pitch Deck Slides
How to design a nice pitch deck slide
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Slide design

  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple
  • Use graphs and maps to show your position is!

LOOKING AT THE PROS

Competition Slide Examples of AirBnB & Buffer

The competition slide ultimately shows how you distinguish from the other players in a visually appealing way, which as a side-effect shows, that you know your industry and are aware of who your competitors are.

But there are also a lot of examples where the competition slide didn't work out so well, and founders lost their momentum. Most of the time this happens when the founder proudly tells the investor that his venture has no competition! Within seconds one of the biggest red flags you could ever imagine appears in the investor's mind because there is no venture without competition!

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