Why Now Slide

We show you how to build a stunning problem side for your business pitch deck.


Why you should have a "Why Now Slide" in your pitch deck

Nowadays, markets evolve faster than they used to do. The cause for this quick evolution of a specific market could be due to new technology getting cheaper or a macro change in human behavior. Investors are highly interested in investing in these evolving markets because the faster your market is changing, the bigger the opportunity is to multiply one's investment.

With the opportunity slide, you answer the question of why now is a great time to start your company and address a specific market. To awake the investor's interest, you have to give evidence why the market is changing and why now is the right time to invest in your company (e.g., substantial growth rates, confusion in the market, new regulations, low-cost technology,...).

After you have given all your information to your potential investor, he/she has to think: "He knows the market, and I agree with him that now is a great time to start this company." If you achieve that they will be more open to particular problems and your solution to it.

Famous Examples for new market opportunities are Netflix (high-speed internet made streaming services possible) or Mobile Apps (App Store created a whole new business section possible).

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How you can build a killer "Why Now Slide"

Content of the problem slide pitch deck

  • Statistics from legit sources 
  • Your personal observations
  • Quotes from experts about your market

Content of the pitch deck slide
Questions to answer with your pitch deck

Questions your slide answers

  • What is changing in the market right now?
  • Is the market growing?
  • What trends is your company riding?
  • Why is now the right time?
  • Where do you see your opportunity?

Common Slide Mistakes

  • Not making clear what you opportunity in all of this is.
  • Being to superficially.
  • Not understanding what the reason for the dynamics is.

Common Mistakes in Pitch Deck Slides
How to design a nice pitch deck slide

Slide design

  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple

Example Why Now Slides from AirBnB & Buffer

As you can see by looking at the example slides from two famous unicorns, it does not take much information about why now is the best time to start a business.

A straightforward bit of information is enough to convince your potential investors of investing in your and your idea. Some say that if you put too many arguments on this slide, you try to "over convince" your audience, which can lead to your investors being skeptical about the validity of your information.

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