Ask Slide

We show you how to build a stunning problem side for your business pitch deck.


Why you should have a The Ask slide in your pitch deck

I guess that if you're reading our articles, you're looking for funds to grow your business. If you are, you should add a "The Ask Slide" (or Investment Opportunity Slide) to your pitch deck.

And if you add the "ask slide" to your deck, you want to make sure that you want to give your potential investors this three information:

  1. How much are you raising?
  2. How will you use the funds?
  3. What will you achieve with the funds?

For the first part, it would be helpful to give a short elevator pitch about the investment opportunity: "We are looking for $1M seed financing to finish our product development and release a beta version". Always be specific about the amount you are trying to raise because it gives a positive signal that you did your homework and know exactly how much funds you need to get to the next level.

In most ask slides, founders tend to use a simple pie chart (e.g., 20% Product Dev, 30% Marketing, 50% New Hires) or boxes with additional information to show where the funds will help accelerate the growth of the company.

The third information every investor wants to see on the ask slide is what milestones you will reach with the funds. It is essential for them since they have to know whether you match your plan or not and if additional money will be needed at what point in time.

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How you can build a killer The Ask slide

Content of the problem slide pitch deck

  • The specific amount of money that's needed
  • Use of the funds
  • Milestones (Where you will get to with the money)
Content of the pitch deck slide
Questions to answer with your pitch deck

Questions your slide answers

  • How much money is needed?
  • What is the money spent on?
  • What will be achieved with the money?

Common Slide Mistakes

  • Being to superficial with the use of the funds
  • Giving no clear amount of money needed
  • Having no plan about what you try to achieve with the money
Common Mistakes in Pitch Deck Slides
How to design a nice pitch deck slide

Slide design

  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple

The ask slide examples of AirBnB, Intercom & Front

The best examples of pitch deck "the ask" slides consist of the amount fo fundings asked for, the intended use of the funds, and a revenue forecast.

The design of "the ask" slide is kept simple. No big data, no big metrics, no excessive explanations go on this slide. However, be prepared to get questions asked by your potential investors you are pitching to. This is a normal process; no need to worry about bad intentions behind those questions.

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