Customer Acquisition Slide

We show you how to build a stunning problem side for your business pitch deck.


Why you should have a customer acquisition slide in your pitch deck

One essential question you will need to answer for your business (and for the investor) is how you are planning to reach your customer! You want to tell them about the great product you built.

The customer acquisition slide is a description of this process. First off, you should present your investors how you define your potential customers and on which marketing channel you want to reach out to them.

For example, our target audience is "founders between 20 and 30 that just graduated". After that, you should describe your channels or strategy (e.g., long-term SEO / short-term: PPC).

Next, you can give a brief overview of your customer acquisition costs (CAC). This is the amount of money you need to spend to find a customer that is paying for your product. Additionally, you can give a brief overview of the return you expect from these customers. This return is called "return on investment" (ROI), which determines how much money you will earn by one single customer.

If you have any numbers that might help you explain the data mentioned above, use them! It also shows that you already have a little traction.

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How you can build a killer customer acquisition slide

Content of the problem slide pitch deck

  • Customer acquisition strategy
  • Target audience (personsas)
  • Launch strategy / scale up strategy
  • Marketing Channels
Content of the pitch deck slide
Questions to answer with your pitch deck

Questions your slide answers

  • Who is your customer?
  • How do you reach your target audience?
  • What do you need to execute the strategy?
  • What is your storytelling towards the customer?
  • ProTip: What is your CAC?

Common Slide Mistakes

  • Showing every channel (this slide is about which ones you prioritize)
Common Mistakes in Pitch Deck Slides
How to design a nice pitch deck slide

Slide design

  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple

Example customer acqusition slides from AirBnB & Front

The best examples of customer acquisition slides show investors how you plan to acquire new customers. As an example, the Airbnb customer acquisition slide lists the three main acquisition channels the founders of Airbnb saw the most potential in. The listing of whom Airbnb partners with is a hidden hint of the traction Airbnb already gained.

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