Posted on
September 30, 2022

Top 10 Consumer VC Investors

Maximilian Fleitmann
CEO of BaseTemplates

The consumer venture capital community is growing rapidly and has become increasingly sophisticated. The rise of the consumer-facing startup ecosystem has spurred a wave of new VC investors who are looking to top the pile.

NameHQSectorStageTicket SizeFund
Andreessen HorowitzCalifornia, United StatesApplications, Blockchain, Developer Tools, Infrastructure, Privacy and Security, Gaming, Software, Consumer, web3, D2CPre-Seed, Seed, Series A, Series B, Growth$1M - $200M$32.4B
Bessemer Venture PartnersCalifornia, United StatesEnterprise, Media and Entertainment, Consumer Electronics, E-Commerce, Gaming, Marketplaces, Fintech, Lifestyle and Wellness, Applications, Health Care, Consumer, Infrastructure, SaaS, Sales and MarketingPre-Seed, Seed, Series A, Series B, Growth$100K - $50M$14.3B
First Round CapitalCalifornia, United StatesApplications, Enterprise, Fintech, Software, Mobile, E-Commerce, InternetPre-Seed, Seed, Series A, Series B, Growth$500K - $10M$738M
Forerunner VenturesCalifornia, United StatesE-Commerce, Internet, Consumer, D2C, UnderrepresentedSeed, Series A, Series B, Growth - $2.2B
General Catalyst Massachusetts, United StatesConsumer, Enterprise, Mobile, ApplicationsSeed, Series A, Series B, Growth$15M - $60M$8.6B
GreycroftNew York, United StatesApplications, Media and Entertainment, IoT, Internet, Mobile, FintechPre-Seed, Seed, Series A, Series B, Growth$4M - $15M$2B
Menlo VenturesCalifornia, United StatesMessaging and Telecommunications, Software, EnterpriseSeries A, Series B, Growth$5M - $25M$3.7B
Sequoia CapitalCalifornia, United StatesAgnostic, Software, Mobile, Internet, IT, SaaS, web3Seed, Series A, Series B, Growth$1M - $100M$22B
Redpoint VenturesCalifornia, United StatesAnalytics, Applications, Developer Tools, SaaS, Software, Marketplaces, Consumer, Enterprise, Real Estate, Fintech, Mobile, Media and Entertainment, Privacy and Security, Financial ServicesPre-Seed, Seed, Series A, Series B, Series C, Growth$4M - $15M$5.1B
Rho VenturesNew York, United States-Seed, Series A, Series - $425M

Top 10 Consumer Venture Capital Firms

1. Andreessen Horowitz

Andreessen Horowitz-VC-consumer

Andreessen Horowitz is a venture capital firm specializing in investing in seed, start-ups, early, mid stage, growth, and late stage. It prefers to invest in the social media business and technology sector with a focus on software, back-end infrastructure, infrastructure of the Internet, cloud computing, enterprise software and services, consumer, business Internet, mobile-Internet, consumer Internet, cloud computing, data-storage, social network browsers data-storage, consumer electronics, networking functions, software related biology, biotech, and medicine companies at the intersection of computer science and life sciences with a focus on digital therapeutics, cloud technology in biology, and computational medicine.

Website: www.a16z.com

Founded: 2009

Total fund size: $32.4B

Stage: Pre-Seed, Seed, Series A, Series B, Growth

Sector: Applications, Blockchain, Developer Tools, Infrastructure, Privacy and Security, Gaming, Software, Consumer, web3, D2C

Ticket Size: $ 1M - $ 200M

Andreessen Horowitz's most notable exits include Coinbase, Lyft, and Roblox.

2. Bessemer Venture Partners

Bessemer Venture Partners-VC-consumer

Bessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 135 IPOs and 200 portfolio companies in the enterprise, consumer, and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio includes Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has $19 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Boston, Beijing, and Bangalore.

Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos at bvp.com/memos) and also learn from its mistakes (see Anti-Portfolio at bvp.com/anti-portfolio).

Website: www.bvp.com

Founded: 1911

Total fund size: $14.3B

Stage: Pre-Seed, Seed, Series A, Series B, Growth

Sector: Enterprise, Media and Entertainment, Consumer Electronics, E-Commerce, Gaming, Marketplaces, Fintech, Lifestyle and Wellness, Applications, Health Care, Consumer, Infrastructure, SaaS, Sales and Marketing

Ticket Size: $ 100K - $ 50M

Investment Geography: United States, Bay Area (US)

Bessemer Venture Partners's most notable exits include Twitch, Shopify, and Twilio.

3. First Round Capital

First Round Capital-VC-consumer

First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies, including Uber, Square, and Warby Parker. Through custom-built software, incredible in-person experiences, and a host of other unique services, First Round helps tiny companies get big while constantly reimagining the role of venture capital. It offers a growing number of services and products to help founders build companies from scratch.

First Round has adopted the Diversity Term Sheet Rider.

Website: www.firstround.com

Founded: 2004

Total fund size: $738M

First Round Capital's most notable exits include Ring, Roblox, and Uber.

4. Forerunner Ventures

Forerunner Ventures-VC-Consumer

At Forerunner, we believe in a better way to invest. We’re a venture capital firm focused on understanding the mindset of the modern consumer and identifying the people poised to deliver what they need. We believe that when entrepreneurs are poised to meet consumers not just where they are today but where they’re going to be tomorrow, they become more than just founders — they’re forerunners. By supporting them with funding, strategic wisdom, and consumer insight — our CQ — we help transform industries and drive culture forward.

We’re a San Francisco-based team of veterans and visionaries from multiple disciplines. What unites us is a shared belief that good enough just isn’t good enough. We’ve used our combined expertise to support trailblazing brands like Dollar Shave Club, Warby Parker, Hims & Hers, and dozens more.

Website: www.forerunnerventures.com

Founded: 2010

Total fund size: $2.2B

Stage: Seed, Series A, Series B, Growth

Sector: E-Commerce, Internet, Consumer, D2C, Underrepresented

Forerunner Ventures's most notable exits include Jet, HotelTonight, and Bonobos.

5. General Catalyst

General Catalyst -VC-Consumer

General Catalyst is a venture capital firm that provides early-stage and growth equity investments. They provide ongoing momentum that accelerates ideas, careers, and companies toward standout success. They create the ideal conditions for growth, surround clients with the right people, and offer mentorship based on deep experience.

To date, General Catalyst has managed eight venture capital funds totaling approximately $3.75 billion in capital commitments.

Website: www.generalcatalyst.com

Founded: 2000

Total fund size: $8.6B

Stage: Seed, Series A, Series B, Growth

Sector: Consumer, Enterprise, Mobile, Applications

Ticket Size: $ 15M - $ 60M

General Catalyst's most notable exits include Drift, HubSpot, and Vroom.

6. Greycroft

Greycroft-VC-Consumer

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets.

With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.

Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka.

Website: www.greycroft.com

Founded: 2006

Total fund size: $2B

Stage: Pre-Seed, Seed, Series A, Series B, Growth

Sector: Applications, Media and Entertainment, IoT, Internet, Mobile, Fintech

Ticket Size: $ 4M - $ 15M

Investment Geography: Agnostic (Global)

Greycroft's most notable exits include Axios Media, Flashpoint, and Extreme Reach.

7. Menlo Ventures

Menlo Ventures-VC-Consumer

Menlo Ventures provides capital for multi-stage consumer, enterprise and life sciences technology companies. Since 1976, the firm’s market-driven analysis has led to the identification of opportunities and successful investments in innovative markets. Notable areas of investment include Marketplaces (Uber, Rover.com, Poshmark); Consumer Services(Tumblr, Betterment, Roku, Siri); Dev/Ops (Harness, Edge Delta, Firehydrant); SaaS (Carta, ScoutRFP, Qualia, Benchling, Everlaw); Fintech (Betterment, Bluevine, Chime); Cybersecurity (Cavium, IronPort, BitSight, Abnormal, StackRox); and Life Sciences Technology (Synthego, Cofactor Genomics, Recursion Pharmaceuticals, 3T Biosciences). Menlo’s portfolio includes more than 70 public companies, and more than 100 mergers and acquisitions, with $5 billion under management. The firm is currently investing in Menlo Ventures XV, a $500 million early-stage fund, as well as its $500 million Inflection Fund, which targets early-growth investments. Our team believes in playing an active role at any stage of a company’s development. We typically invest up to $20 million in our main fund, and continue to support subsequent rounds. For later stage opportunities, we have the capacity to invest more than $40 million, focusing on capital-efficient models with the potential to disrupt huge markets.

Website: www.menlovc.com

Founded: 1976

Total fund size: $3.7B

Stage: Series A, Series B, Growth

Sector: Messaging and Telecommunications, Software, Enterprise

Ticket Size: $ 5M - $ 25M

Menlo Ventures's most notable exits include Uber, Roku, and Warby Parker.

8. Sequoia Capital

Sequoia Capital-VC-Consumer

Sequoia is a venture capital focused on energy, financial, enterprise, healthcare, internet, and mobile startups. The firm helps a small number of daring founders build legendary companies. Its spurs them to push the boundaries of what’s possible.

The firm seeks to invest in all sectors with a focus on energy, financials and financial services, healthcare and healthcare services, Internet, mobile, outsourcing, and technology.

The company was founded by Don Valentine in November 1972 and is based in Menlo Park, California.

Website: www.sequoiacap.com

Founded: 1972

Total fund size: $22B

Stage: Seed, Series A, Series B, Growth

Sector: Agnostic, Software, Mobile, Internet, IT, SaaS, web3

Ticket Size: $ 1M - $ 100M

Investment Geography: Agnostic (Global)

Sequoia Capital's most notable exits include Google, NVIDIA, and Apple.

9. Redpoint Ventures

Redpoint Ventures-VC-Consumer

Redpoint has partnered with visionary founders to create new markets and redefine existing ones since 1999. The firm invests in startups across seed, early, and growth phases. In total, Redpoint manages $4 billion across multiple funds. Redpoint Ventures was founded in 1999 and is based in Menlo Park, California, United States.

Website: www.redpoint.com

Founded: 1999

Total fund size: $5.1B

Stage: Pre-Seed, Seed, Series A, Series B, Series C, Growth

Sector: Analytics, Applications, Developer Tools, SaaS, Software, Marketplaces, Consumer, Enterprise, Real Estate, Fintech, Mobile, Media and Entertainment, Privacy and Security, Financial Services

Ticket Size: $ 4M - $ 15M

Investment Geography: Agnostic (Global)

Redpoint's most notable exits include Zuora, Twilio, and DraftKings.

10. Rho Ventures

Rho Ventures-VC-Consumer

We invest across most high growth sectors of today’s economy and have developed deep expertise and relationships in Information Technology, Communications, New Media, Healthcare and New Energy.

Since 1981, Rho Ventures has been investing in innovators that redefine the status quo. Rho’s investment philosophy does not fit a conventional model, much like the visionary innovators we back. We believe that formulaic approaches to investing lead to risk averse strategies that stifle innovation and differentiation. We actively avoid restrictive boundaries around ideas, growth opportunities and entrepreneur profiles. To find extraordinary opportunities, we are not bound by a particular stage of investment and do not shy away from contrarian ideas.

We believe that great companies take root in unconventional places and that successful entrepreneurs frequently break the mold. The ideas we back come from a variety of sources: an MBA student who is trying to change new media advertising practices; an experienced entrepreneur seeking to commercialize a disruptive biofuels technology; or an executive looking to spin out and develop an abandoned asset developed by a pharmaceutical company.

We are seasoned investors who have backed more than 200 companies through multiple cycles. Identifying interesting opportunities and providing capital is just the beginning. We offer deep-sector expertise in today’s high-growth markets, but we do not let any one area of knowledge guide our overall investment strategy.

Ultimately, we look for entrepreneurs who we can help make very big waves, not just stir the waters and move on to the next venture.

Website: www.rhoventures.com

Founded: 1981

Total fund size: $425M

Rho Ventures's most notable exits include ChargePoint, Tapjoy, and Vidyo.

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