Posted on
May 25, 2021
min read

How to Create an EdTech Pitch Deck

Julian Droste
Julian Droste
Founder, Digital Marketer & SEO
Author Twitter

The year 2020 had a huge impact on the edTech industry, which lead to an increase in founders and entrepreneurs focussing this topic. Due to this, the demand for an edTech pitch deck how-to guide has been brought up to us multiple times.

With this how-to guide for edTech pitch decks we will give you a clear view on what investors expect from your pitch deck and on which slides you really have to put your focus on. We give you quick tipps and the most popular Do's and Don'ts we have been confronted with while designing edTech pitch decks over the last couple of months.

Which slides to include in an EdTech pitch deck?

Set of EdTech Pitch Deck Slides
BaseTemplates Pitch Deck Template - Download now!

Title Slide

The title slide is the first slide you open when you start presenting your pitch deck. What desired first impression do you want to leave with this slide? We recommend you to build a title slide that has a title (yeah..), a bold claim that represents what your startup is all about and maybe a photo or picture that evokes positive emotion. We recommend choosing warm colors for you to achieve this.

Problem Slide

There are a lot of EdTech statups already out there. What is the problem that you have discrovered that none of the other EdTech startups solve. This is the slide to drag your potential investors into your story. The problem should be relatable and phrased within one sentence only. This makes sure that not only your investors can identify with the problem quickly, but also your future customers will be able to do so.

Solution Slide

Now that your investors know what problem you adress it is time to present your solution to this problem. Make a bold claim and give some information about what you came up with. This slide really needs to be on point. It will decide if your potential investor will follow your presentation for the next 5 minutes or if he just waits for you to finish the pitch.

‍Business Model Slide

This slide is all about the money. It is time to present your business model slide! This slide answers the question of how you will generate revenue with your product. You have to think about this slide a lot since your investors are likely very familiar with your field of business and can smell if a business model will work out or not. Whether you have a membership plan or one time fee don't hold back any information that could be of interest for your investors.

‍Traction Slide

Do you already have instagram followers? Visitors on your website? Subscribers to your newsletter? Lead funnels? If yes, this is the slide to show off all that you have achieved up to this point. Show your investors how much traction you have already generated. And yes, even Facebook likes can be placed on this slide.

Market Slide

You can have the best product, the best prizing and 199k instagram follower - this means nothing if there is no market which you can sell your product to. The market opportunity is one of the main reasons an investor is willing to invest in your idea. If the market is huge, there is a fair chance that your revenue can be huge as well. It is usual to use a diagram to present the size of your product's market.

‍Competition Slide

You know, I know it and Investors know it: There is always a competitor on the market. Do not fool yourself and tell your investors, that you are the only startup that is on the market with this product. If you haven't found a competitor then you haven't searched long enough. Most of the time there are many competitors with almost the same product that you have. By presenting them to your investors you are showing them that your are wel informed about the market you are willing to attack. Holding back information is a no go since your investors will have done research by themselves.

‍Team Slide

The team is the most relevant factor for every investor. Use the slide to show your amazing social network team. You can do that by showing the previous experience of your key team members and any critical skills that are essential to the business.

Ask Slide

The EdTech business exists for a couple of years now. How much money do you need from yoiur investors to put a foot into the door and build a great product your customers will love?! Make sure to give a small insight into how the money will be spent within your startup.

Contact Slide

The final slide of your pitch deck should include a direct call to action and several contact options so that the investor can take action right away.

Key Questions to answer

It is important to know which questions you should answer with your EdTech pitch deck. We have analyzed 15+ EdTech pitch decks and extracted the key takeaways of these decks and rephrased them as questions.

  1. What is the reason that justifies building your EdTech product?
  2. How do you acquire users for your service?
  3. What is your pricing and business model?
  4. What is your traction?
  5. Which are your main KPIs?
  6. How big is your churn?
  7. What is the USP of your EdTech product?
  8. Why are you looking for an investment?
  9. How will the funds be spent?
  10. What are you going to accomplish with the investment?

EdTech metrics

  • Mopnthly/Daily active users
  • CAC
  • Number of Customers
  • Leads in pipeline
  • Churn
  • MRR / ARR
  • Customer Retention Rate

Design Tips

  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple

Example EdTech Pitch Decks:


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Julian Droste
Julian Droste
Founder, Digital Marketer & SEO
Author Twitter LinkAuthor LinkedIN

Writer, content producer and SEO Julian Droste is the author and father of our entrepreneur-helping blog and website. Since the beginning of 2015, Julian has created over 400+ articles about a wide range of topics e.g., math, biology, chemistry, history, engineering, and many more.

His passion for entrepreneurship, presentations, and speeches led him to basetemplates where he can share his experience in building a startup with future entrepreneurs.

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