Posted on
May 25, 2021
min read

How to Create an E-Commerce Pitch Deck

Julian Droste
Julian Droste
Founder, Digital Marketer & SEO
Author Twitter

If you are reading this, you are most likely starting to- or already creating an eCommerce pitch deck for your startup.

With this guide, we want to show you in which way you need to create your eCommerce pitch deck to convince investors from your B2B, B2C or C2C startup.

Ecommerce is still a highly attractive field of business to start a startup in. Globalization makes it easy for vendors to buy, sell, or ship goods from all over the world. Within minutes almost everybody can set up his eCommerce store. This is why you have to crush your pitch deck to get an investment from investors.

Here is what you need to focus on with your eCommerce pitch deck:

Which slides to include?

If you want to create an impressive E-Commerce pitch deck you need to include the following 10 Slides. By providing an investor with these slides, you will be able to answer most of the questions he will have about your startup.

Set of SaaS Pitch Deck Slides


BaseTemplates Pitch Deck Template - Download now!

Title Slide

The title slide of your E-Commerce pitch deck should include your startups' name, logo, and a catchphrase that can be easily remembered by your potential investors.

Problem Slide

The foundation of every successful business is the solution to a very common problem. If your E-Commerce startup has such a solution to a problem: perfect. Now make sure that your potential investors can relate to the problem you want to solve! Try to compress your

Solution / Product Slide

The product slide is the slide you should use to provide your potential investors with the solution that solves the problem you described earlier. It is always a great slide to present screenshots, mockups, or even live demos of your service.

Business Model Slide / Pricing Slide

This is the slide your potential investors were waiting for: the business model slide. Investors now expect you to explain to them how you will generate revenue. If you have found a clever way to make your customers pay for your e-commerce solution, your investors are more likely to invest in your startup.

Market Slide / Competiton

Every e-commerce startup has lots of competitors. The market slide should be included in your deck and used to present to the potential investors that you know the market, as well as of your competitors.

Traction / Metric Slide

You can be sure that every investor is interested in getting to know how much traction you generated over the last couple of months with your E-Commerce solution. Your traction is a testimony of how interested people are in your solution. Make sure to use this slide to show every bit of traction you were able to produce!

CAC Slide

Finding customers that are willing to use your E-Commerce solution is difficult. There are thousands of companies in the E-Commerce field of business who are trying to steal your customers. Use this slide to convince your investors of you being the one who acquires all customers and not your competition.


The team is the most relevant factor for every investor. Use the slide to show your amazing E-Commerce team. You should include all key members and their most important skills on this slide. Remember, investors, invest in people and their products, not only in the product.

The Ask

This is the time to reveal how much money you are looking for. Building an E-Commerce solution can be expensive, so do not hold back asking for a larger amount of funds - you can be certain that your potential investors know that it takes a lot of money to build an E-Commerce based product.


The final slide of your pitch deck should include a direct call to action and several contact options that lead investors to take action right away.

Key Questions to answer

Make sure to answer the following question with your E-Commerce pitch deck.

  1. What is your product and how does it solve the big problem?
  2. How do you acquire customers for your E-Commerce solution/product?
  3. What is your pricing and business model?
  4. Why are you the right person/team to tackle the problem you have discovered?
  5. Which are your main KPIs?
  6. How big is your churn?
  7. What is the USP of an E-Commerce solution/product?
  8. Why are you looking for an investment?
  9. How will the funds be spent?

E-Commerce Metrics

  • Impressions
  • Users
  • Avg. Time Spent on Website
  • Conversion rate
  • Customer Retention Rate
  • Lead to Customer Conversion Rate

Design Tips

  • Use a clear and quickly readable font style
  • Make sure to use high-resolution pictures
  • Keep the design simple

Example SaaS Pitch Decks:

Rocket Internet

Rocket Internet incubates and invests in internet and technology companies globally.

Purple Go

Purple Go is the first optical store platform designed obsessively around the patient experience.

In 2018 Purple Go raised its only funding round with this pitch deck. Unfortunatly the raised amount of funinds remains unknown.

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Julian Droste
Julian Droste
Founder, Digital Marketer & SEO
Author Twitter LinkAuthor LinkedIN

Writer, content producer and SEO Julian Droste is the author and father of our entrepreneur-helping blog and website. Since the beginning of 2015, Julian has created over 400+ articles about a wide range of topics e.g., math, biology, chemistry, history, engineering, and many more.

His passion for entrepreneurship, presentations, and speeches led him to basetemplates where he can share his experience in building a startup with future entrepreneurs.

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