A landing page is the first step to promote your online presence to your potential customers. Whether you are promoting a product, service, event or course, having a beautifully designed landing page is the first step to converting visitors into customers.
Here, we’ll break down the 5 core strategies to help you build a powerful landing page that converts. I’ll also show you some examples of good landing pages and why they are effective in building trust and guiding users to buy the services provided.
Table of Contents
- Highlight your headline and include a concise description
- Capture attention with visuals and design
- Use testimonials for social proof
- Craft a compelling copy
- Frictionless CTA callout
- 5 proven examples
1. Headline and description
The headline is the first thing visitors notice when they arrive on your landing page. Your headline should be clear, grabs their attention and immediately communicate the value you’re offering.
Next is your description. This goes below the headline and you should keep it short and concise. Try to explain in 1-2 sentences and consider this as your elevator pitch. Ask yourself: will your customer be persuaded after reading it and does it sound convincing enough? Try not to over-exaggerate details as it could sound spammy.
2. Visuals and design
Visuals are such a powerful tool to engage visitors and deliver your product and value quickly. Include high-quality images, graphics or short-form videos to explain your service. You should be using the colours of your logo to complement that. Visual elements aren’t just aesthetically pleasing, but they will help customers understand the benefits that your service is giving them.
In terms of design, try not to overcrowd the page. It should look clean and simple to understand. Try not to include more than 2-3 colours as this could confuse the customers. If you are unsure, you could check out some of our designs here.
3. Testimonials as social proof
People buy from people. They are more likely to trust your landing page if they see evidence that others have benefited from your product or service. This can include customer testimonials, reviews, or success stories. Testimonials are a great way of providing social proof and building credibility. Show how your product made a difference in solving their pain points and why current visitors should buy your product now.
4. Craft a compelling copy
Treat this as a narrative. What message do you want to bring across on your landing page? The primary goal of the copy is to be persuasive and address your potential customer’s pain points. Keep it simple. Focus on the benefits that customers will gain. Make sure you highlight the value your product gives and address any concerns they might have.
5. Frictionless CTA Callout
This is the ultimate goal of your landing page. Whether you are guiding visitors to purchase a product or signing up to a newsletter, your CTA should stand out visually. At this point, you’ve probably built trust and delivered the value of your service. You would want to make sure this is as frictionless as possible. Be clear and concise about what you want your users to do. Use contrasting colours to draw their attention and stand out.
Proven examples with annotations
Great! Now you’ve known the gist of how to build a landing page, let’s look at some examples of why they are (or aren’t) effective in converting visitors to customers.
1. BaseTemplates Full Stack Newsletter
- Clear heading with a concise description
- Visuals to let users know what to expect
- Social proof and testimonials
- Clear CTA
2. 100 days Of No Code
- Clear description of the value it offers
- Heading that captures attention
- Very clear CTA, no fluff
- Prominent social proof
- Simple visuals
- Visuals show exactly what miro board is about
- Social proof to build trust and credibility
- Description is very clean and concise
- Heading that stands out
- Clear CTA
- Clear heading
- CTA that stands out
- Description easy to understand
- Visuals which align with the theme
- Although this image does not show social proof, sometimes it is in the sections below which you would have to scroll down
- Simple visuals which align with design
- Big heading which captures attention
- Numbers which demonstrate value
- Social proof below the section
- Concise one line description
- Clear CTA with logo colour
- Your headline is the first and most important thing
- Description should be short and concise
- Make it visually appealing with design
- Use testimonials to show social proof
- Your copy is your narrative
- Have a frictionless CTA