Posted on
September 30, 2022

Top 9 Direct to Consumer VC Investors

Maximilian Fleitmann
CEO of BaseTemplates

These venture capital investors focus on investing in companies that do business in the direct to consumer space (B2C)

NameHQSectorStageTicket SizeFund Size
FELIX CAPITALLondon, England, United KingdomB2C, E-Commerce, Marketplaces, D2C, SaaS, Fintech, Digital HealthSeed, Series A, Series B, Growth, Early Stage$500K - $15M$1.2B
Slow VenturesCalifornia, United StatesApplications, Analytics, B2B, B2C, Blockchain, E-Commerce, Consumer Goods, Consumer Services, Digital Health, Developer Tools, Enterprise, Education, Financial Services, Fintech, Health Care, Insurance, Infrastructure, Logistics, Marketplaces, Pharmaceutical, Software, SMB, SaaS, Mobile, web3, Travel and TourismSeed, Series A, $500K - $3M$755M
Lerer HippeauNew York, United StatesEnterprise, Consumer Electronics, E-Commerce, Gaming, Marketplaces, Fintech, Lifestyle and Wellness, B2C, Financial Services, Underrepresented, CannabisSeed, Series A, Series B, Series C$50K - $10M$667.8M
Lightspeed Venture PartnersCalifornia, United StatesEnterprise, Media and Entertainment, Consumer Electronics, Consumer Goods, E-Commerce, VR/AR, Gaming, Marketplaces, Real Estate, Hardware, Legal Tech, Fintech, Lifestyle and Wellness, B2C, Applications, SaaS, Consumer, D2CPre-Seed, Seed, Series A, Series B, Growth$1M - $100M$18.9B
Andreessen Horowitz California, United StatesApplications, Blockchain, Developer Tools, Infrastructure, Privacy and Security, Gaming, Software, Consumer, web3, D2CPre-Seed, Seed, Series A, Series B, Growth$1M - $200M$32.4B
Cowboy VenturesCalifornia, United StatesSoftware, SaaS, Consumer Goods, IT, Internet, E-Commerce, Underrepresented, D2CSeed, Series A, Series B$500K - $7.50M$188.3M
CREANDUMStockholms Lan, United StatesEnterprise, Media and Entertainment, Consumer Electronics, Consumer Goods, E-Commerce, VR/AR, Gaming, Marketplaces, Real Estate, Legal Tech, Fintech, B2CPre-Seed, Seed, Series A, Series B$225K - $9M$1.3B
Craft VenturesCalifornia, United StatesEnterprise, Consumer Electronics, E-Commerce, VR/AR, Gaming, Marketplaces, Real Estate, Media and Entertainment, Legal Tech, Fintech, SaaS, Consumer, Underrepresented, B2B, D2CSeed, Series A, Series B$50K - $25M$2B
CRVCalifornia, United StatesEnterprise, Consumer Electronics, E-Commerce, Marketplaces, Media and Entertainment, Fintech, Lifestyle and Wellness, Applications, SaaS, Software, Consumer, D2CSeed, Series A, Series B, Growth$1M - $25M$2.6B

Top 10 Direct to Consumer Venture Capital Firms

1. FELIX CAPITAL

FELIX CAPITAL-VC-Diret to consumer

Felix Capital is a venture capital firm for the creative class, operating at the intersection of technology and creativity. Felix Capital focuses on digital lifestyle, investing in authentic brands, platforms and related enabling software technologies.

Felix Capital's mission is to support entrepreneurs with big ideas, to help them build strong category-leading companies that stand out and that move the world forward. The ambition to partner with the best entrepreneurs, the creative agents of change of digital lifestyle.

Website: www.felixcap.com

Founded: 2014

Total fund size: $1.2B

Stage: Seed, Series A, Series B, Growth, Early Stage

Sector: B2C, E-Commerce, Marketplaces, D2C, SaaS, Fintech, Digital Health

Ticket Size: $ 500K - $ 15M

Investment Geography: Europe, United States

Felix Capital's most notable exits include Peloton, Farfetch, and Shine.

2. Slow Ventures

Slow Ventures-VC-Diret to consumer

Slow Ventures is a community built on the collective experience and fueled by curiosity, Slow understands the entrepreneurial journey. Investing at the center of technology and on the edges of science, society, and culture, Slow gives founders the resources, connections, experiences, and empathy required to build strong, sustainable companies.

Website: www.slow-prod.herokuapp.com

Founded: 2009

Total fund size: $755M

Stage: Seed, Series A,

Sector: Applications, Analytics, B2B, B2C, Blockchain, E-Commerce, Consumer Goods, Consumer Services, Digital Health, Developer Tools, Enterprise, Education, Financial Services, Fintech, Health Care, Insurance, Infrastructure, Logistics, Marketplaces, Pharmaceutical, Software, SMB, SaaS, Mobile, web3, Travel and Tourism

Ticket Size:  $ 500K - $ 3M

Investment Geography: United States

Slow Ventures's most notable exits include Twitter, Lever, and Airbnb.

3. Lerer Hippeau

Lerer Hippeau-VC-Diret to consumer

Lerer Hippeau is an early-stage venture capital firm founded and operated in New York City. Since 2010, we have invested in entrepreneurs with great ideas who aren’t afraid to do hard things. Our portfolio includes more than 350 leading enterprise and consumer businesses including Guideline, MIRROR, Blockdaemon, K Health, Allbirds, ZenBusiness, andThrive. We’re experienced operators who invest early and stay in our founders’ corners as they build iconic companies. Learn more at lererhippeau.com.

Lerer Hippeau has adopted the Diversity Term Sheet Rider.

Website: www.lererhippeau.com

Founded: 2010

Total fund size: $667.8M

Stage: Seed, Series A, Series B, Series C

Sector: Enterprise, Consumer Electronics, E-Commerce, Gaming, Marketplaces, Fintech, Lifestyle and Wellness, B2C, Financial Services, Underrepresented, Cannabis

Ticket Size: $ 50K - $ 10M

Investment Geography: United States, Europe, Canada, Greater New York City (US)

Lerer Hippeau's most notable exits include Abra, Axios Media, and Warby Parker.

4. Lightspeed Venture Partners

Lightspeed Venture Partners-VC-Diret to consumer

Lightspeed Venture Partners is a venture capital firm that engages in consumer, enterprise, technology, and cleantech markets. It focuses on seed, early-stage, later stage, expansion stage, start-up, growth companies, and incubation and specializes in debt financing for start-up and growth companies.

Lightspeed Venture Partners invests in various sectors that include enterprise, consumer, big data, bitcoin, enterprise technology, cleantech, mobile, internet, financial technology, cloud solutions, e-commerce, storage, media, networking, energy, and software, software-as-a-service, information technology, biotechnology, and social. It mainly invests in countries such as the United States, Europe, Israel, China, and India.

The firm was founded in 2000 and is based in Menlo Park, California with additional offices in Beijing, China; Shanghai, China; New Delhi, India; and Herzelia Pituach, Israel.

Website: www.lsvp.com

Founded: 2000

Total fund size: $18.9B

Stage: Pre-Seed, Seed, Series A, Series B, Growth

Sector: Enterprise, Media and Entertainment, Consumer Electronics, Consumer Goods, E-Commerce, VR/AR, Gaming, Marketplaces, Real Estate, Hardware, Legal Tech, Fintech, Lifestyle and Wellness, B2C, Applications, SaaS, Consumer, D2C

Ticket Size: $ 1M - $ 100M

Investment Geography: United States, China, India, Israel

Lightspeed Venture Partners's most notable exits include Zscaler, Grubhub, and Snap.

5. Andreessen Horowitz

Andreessen Horowitz-VC-Diret to consumer

Andreessen Horowitz is a venture capital firm specializing in investing in seed, start-ups, early, mid stage, growth, and late stage. It prefers to invest in the social media business and technology sector with a focus on software, back-end infrastructure, infrastructure of the Internet, cloud computing, enterprise software and services, consumer, business Internet, mobile-Internet, consumer Internet, cloud computing, data-storage, social network browsers data-storage, consumer electronics, networking functions, software related biology, biotech, and medicine companies at the intersection of computer science and life sciences with a focus on digital therapeutics, cloud technology in biology, and computational medicine.

Website: www.a16z.com

Founded: 2009

Total fund size: $32.4B

Andreessen Horowitz's most notable exits include Coinbase, Lyft, and Roblox.

6. Cowboy Ventures

Cowboy Ventures-VC-Diret to consumer

Cowboy Ventures is a generalist seed-stage fund focused on supporting extraordinary founders of all backgrounds to build legendary technology companies. Cowboy Ventures was founded in 2012 and based in Palo Alto, California, United States.

Website: www.cowboy.vc

Founded: 2012

Total fund size: $188.3M

Stage: Seed, Series A, Series B

Sector: Software, SaaS, Consumer Goods, IT, Internet, E-Commerce, Underrepresented, D2C

Ticket Size: $ 500K - $ 7.50M

Investment Geography: United States

Cowboy Ventures's most notable exits include Dollar Shave Club, Pear Deck, and August Home.

7. CREANDUM

CREANDUM-VC-Diret to consumer

Creandum is a European early-stage venture capital firm backing some of Europe's most successful tech companies including Spotify, iZettle, Depop, Klarna, KRY, Epidemic Sound and Small Giant Games. Creandum has offices in Stockholm, Berlin, London, and San Francisco.

Website: www.creandum.com

Founded: 2003

Total fund size: $1.3B

Stage: Pre-Seed, Seed, Series A, Series B

Sector: Enterprise, Media and Entertainment, Consumer Electronics, Consumer Goods, E-Commerce, VR/AR, Gaming, Marketplaces, Real Estate, Legal Tech, Fintech, B2C

Ticket Size: $ 225K - $ 9M

Investment Geography: United States, Europe

Creandum's most notable exits include Spotify, iZettle, and Honest Food.

8. Craft Ventures

Craft Ventures-VC-Diret to consumer

Craft Ventures is an early-stage venture fund specializing in the craft of building great companies. It has brought together a rare combination of entrepreneurial experience and investor acumen. Over the past twenty years, David, Bill, Jeff, and Sky have built and invested in some of the most iconic companies of this generation.

The firm consists of a team of 15 investors and operators that are united by a quest to find the next generation of world-changing companies and deep respect for the founders who create them.

Website: www.craftventures.com

Founded: 2017

Total fund size: $2B

Craft Ventures's most notable exits include Tesla, Reddit, and Airbnb.

9. CRV

CRV-VC-Diret to consumer

CRV is an investor in early-stage technology companies for almost half a century. The firm has backed nearly 400 startups in its 47-year history, including foundational companies like Twitter, Zendesk, Amgen, Hubspot, Parametric Technologies, Yammer, EqualLogic, and Sonus Networks. Half of the companies CRV has backed have gone public or been acquired. The firm focuses on enterprise, consumer, and deep insight bioengineering.

CRV has offices in Palo Alto, California, and Cambridge, Massachusetts.

Website: www.crv.com

Founded: 1970

Total fund size: $2.6B

Stage: Seed, Series A, Series B, Growth

Sector: Enterprise, Consumer Electronics, E-Commerce, Marketplaces, Media and Entertainment, Fintech, Lifestyle and Wellness, Applications, SaaS, Software, Consumer, D2C

Ticket Size: $ 1M - $ 25M

Investment Geography: Agnostic (Global)

CRV's most notable exits include Drift, Ring, and Twitter.

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