Subject: [Startup Name] - Investor Update [Month/Year]

Hi everyone!

Here are our updates for this month.

KPIs

• <phv><# of paying users: 40 (+25% compared to last month)><phv>
• <phv><# of logins/user/day: 1.73 (+38%)><phv>
• <phv><Users active after 60 days: 37.5% (-8%)><phv>
• <phv><Employees: 5><phv>
• <phv><Monthly burn: $42k><phv>
• <phv><Runway: 19 months><phv>

Notable Events

Great

• <phv><We were featured in TechCrunch which led to 173 trial customers and 8 new users. [link to TechCrunch article]><phv>
• <phv><We hired Joe Smith as our first VP of Sales. Joe was a Sr. Director at Salesforce for the last 6 years and graduated from Yale.   ><phv>

Good

• <phv><We are still looking for junior front-end engineer. We went to three college career fairs last month and now have 84 potential candidates in our hiring pipeline.><phv>

Bad

• <phv><Our main web server crashed on Feb 23rd and we have three and a half hours of downtime. Several customers called to complain, and we offered them a 50% discount for the month. We will be working this month on improving the fault tolerance of our system.><phv>
• <phv><We are still looking for a DevOps engineers and don’t have many good leads.><phv>

Ugly

• <phv><We’ve been trying to close a deal with XYZ corp for 4 months, and they decided to go with RelateIQ instead of us.  This would’ve been a landmark deal for the company. We’ve followed up with XYZ to learn what we could have done better and will be incorporating their feedback in March and April.><phv>

Thanks!

• <phv><Thanks to John E. for referring 3 potential front-end engineers.><phv>
• <phv><Thanks for Lucy K. for helping us think through our PR strategy.><phv>
• <phv><Thanks for Joe D. and Kathy R. for introducing us to over a dozen potential customers.><phv>

How you can help

• <phv><We are looking for a good DevOps engineer. If you know someone who might be a good fit, please let us know.><phv>
• <phv><We love getting intros to potential customers. Our ideal customers right now are startups with $1m-$10 in revenue and 3-10 salespeople. ><phv>
• <phv><If you have a few minutes, we’d love to get feedback on our newly redesigned Contacts page: [link to Contacts page].><phv>

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cheers,

<phv><Founder><phv>

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