It is not a secret that the food & beverage industry is rapidly changing. Even the big players have realized that one of the oldest industries can be disrupted by smart entrepreneurs. One of the most recent success stories is the acquisition of the german startup Flaschenpost by Dr. Oetker for roughly 1 Billion Dollar.
This was the largest acquisition of a startup in german history, which marks an important point in the Food & Beverage startup culture not just in Germany, but all around the world.
If you are currently looking for an investment in the food sector we highly recomment you reading on. With this article we will show you how you have to structure your Food & Beverage pitch deck to convince investor of investing in your startup.
Which slides to include in a food pitch deck?
The title slide of your food pitch deck should include your startups' name, logo, and a catchphrase that can be easily remembered by your potential investors. Startups from the food industry are experts in presenting their product/food in an aesthetic way, so if you have awesome photos you should use them.
The foundation of every successful business is the solution to a problem people can relate to. However, food startups do not necessarily need a problem they try to solve, maybe you are introducing a new fruit from east-asia to a european country or anything else that does not solve a specific problem. So do not worry if you can not pinpoint a specific problem! In this case you need convince your potential investors of you being able to create new customer needs.
The product slide is the slide you should use to provide your potential investors with the solution that solves the problem you described earlier. It is always a great slide to present screenshots, mockups, or even live demos of your food product. If you have a product that can be tried out make sure to bring some to your pitch.
Finding customers that are willing to pay for your product is difficult. There are thousands of companies in the field of business of food & bevarage that are trying to steal your customers. Use this slide to convince your investors of you being the one who acquires all customers and not your competition.
You can be sure that every investor is interested in getting to know how much traction you generated over the last couple of months with your food startup. Your traction is a testimony of how interested people are in your product. Make sure to use this slide to show every bit of traction you were able to generate! From Instagram followers to pinterest likes, list everything that has a chance to impress your potential investors.
The team is besides your numbers the most relevant factor for almost every investor. Use the team slide to show your amazing team. You should list all key members and their most important skills on this slide. Remember, investors invest in people and their products.
Even the best product is worth nothing if there is no market you can sell it on. That is the reason why this slide is so important to your investors- to understand how much you can scale with your product and if its worth investing in your idea. Besides that, presenting your potential investors all information about your target market will signal them that you have done your homework and exactly know who your customers are.
Same as for the market slide goes for the competition slide. By being able to name your competitors, their strenghts and why you have an advantage over them your investors will know that you know who you are fighting against. Do not hold back in presenting your knowledge about your competitors.
The Ask Slide
This is the time to reveal how much money you are looking for. Building a food startup can be expensive, so do not hold back asking for a larger amount of funds - you can be certain that your potential investors know that it takes a lot of money to build a food related product.
The final slide of your pitch deck should include a direct call to action and several contact options that lead investors to take action right away.
Key Questions to answer
It is important to know which questions you should answer with your food pitch deck. We have analyzed 5+ food pitch decks and extracted the key takeaways of these decks and rephrased them as questions.
- What is the reason that justifies building your food product?
- How do you acquire customers for your product?
- What is your pricing and business model?
- What is your traction?
- Which are your main KPIs?
- How big is your churn?
- What is the USP of your food product?
- Why are you looking for an investment?
- How will the funds be spent?
- What are you going to accomplish with the investment?
Food startup metrics
- Cost per delivery
- Time of avg. delivery
- Profit per delivery
- Distance per delivery
- Rate of rejects
- Use a clear and quickly readable font style
- Make sure to use high-resolution pictures
- Keep the design simple
Example Food Pitch Decks