Posted on
January 8, 2024
min read

3 Elevator Pitch About Yourself Examples for Business Owners

Maximilian Fleitmann
Maximilian Fleitmann
Co-Founder @ BaseTemplates
Author Twitter

The average human—investors inclusive—has an average attention span of just 8.25 seconds, almost a second less than 9 seconds recorded in goldfish. To ensure you don’t lose out on potential investors, it’s important to have a concise yet compelling elevator pitch about yourself as a startup/business owner. You need a story that can not only grab investors’ interest but also make a memorable first impression.

While this may seem like an arduous task, with some preparation, you can craft an elevator speech that showcases your passion, highlights your key accomplishments, and leaves your listeners eager to continue the conversation. In this guide, we’ll explore 3 elevator pitch about yourself examples that can help you win investors over. But first, let’s briefly run through what an elevator pitch about yourself entails and the important elements.

What Is an Elevator Pitch About Yourself?

An elevator pitch is a quick summary of who you are, what you do, and why you’re different — all in 30 seconds or less. It highlights your key selling points and conveys your passion.

As a startup or business owner, your elevator pitch should focus on your company and services. It’s a chance to spark interest in what you offer — a great addition to your business card or resume. An elevator pitch often comes in handy in conferences, networking events, social gatherings, a job interview, or even unplanned one-on-ones with investors.

An elevator pitch is usually in 3 short sentences, and here’s how to achieve that:

  1. Use your elevator pitch to grab attention, e.g., "Did you know companies that blog generate 67% more leads?"
  2. Briefly state what your business does, e.g., "I’m the founder of ABC Consulting — we help small businesses increase their online visibility and generate more leads through content marketing and social media."
  3. End with what makes you unique, e.g., "Unlike traditional marketing firms, we take a personalized approach to understand each client’s needs and goals."

Practice your sales pitch on friends and get their feedback. Deliver it with energy and enthusiasm. You never know when an opportunity to promote your business may arise, so be ready to share your elevator pitch at any time.

A solid elevator pitch about yourself as a business owner is a great way to start a conversation, build new connections, and win potential clients or investors. With the right preparation and delivery, your pitch can open doors to exciting new opportunities. But before we share some elevator pitch examples about yourself, let’s consider key elements that make a perfect elevator pitch.

5 Elements of an Effective Elevator Pitch About Yourself

An effective elevator pitch for yourself is short and sweet yet impactful, highlighting what makes you and your startup/business unique.

Deliver your pitch focusing on the following important details:

  1. Describe your background and qualifications in 2 sentences. For example, “I have over 10 years of experience as a digital marketing consultant. I’m also the founder and CEO of ABC Consulting, a firm that helps small businesses looking to increase their online visibility achieve their goals.”
  2. Share your mission or business vision. Say something like, “My mission is to help entrepreneurs thrive by providing affordable and customized marketing solutions.”
  3. Discuss your key services or products in a sentence or two. You might say, “We offer services like search engine optimization, social media management, and email marketing.”
  4. Explain your competitive advantage. It could be something like, “What sets us apart is our hands-on approach. We work closely with each client to develop a tailored strategy based on their unique needs and budget.”
  5. End with a call to action or contact information. For instance, “I’d love the opportunity to see if we’re a good fit to help take your business to the next level. Are you available to meet for 15 minutes this week?”

With a compelling pitch highlighting your experience, vision, services, and competitive edge, you’ll be well on your way to winning over new clients and networking contacts. Now, onto the main thing — let’s examine 3 elevator pitch examples about yourself for inspiration.

Elevator Pitch About Yourself Example #1: The Passionate Entrepreneur

As a passionate entrepreneur, your elevator pitch needs to convey your vision, passion, and determination to beat those odds.

Here’s an example:

“Hi, I’m [your name], the founder of [your company name]. I started my business because I’m passionate about [your industry or mission]. My company provides [your key products/services] to help [your target customers] achieve/gain/improve [key benefits and outcomes].

Even though the failure rate for new businesses is high, my passion for [your mission] and dedication to my customers have allowed me to build a sustainable company. In just [timeframe], we have [key milestones and metrics] and continue to grow quickly. My goal is to [your future vision and goals] and make a real impact. I believe that with hard work and persistence, any entrepreneur can turn their passion into a successful business.”

This elevator pitch highlights your passion and vision as the driving forces behind your new business venture. Discussing your key milestones and metrics shows your progress and determination. Ending with your future goals and belief in entrepreneurship leaves a lasting impression regarding your optimism and ambition, ensuring investors understand your mission.

Be prepared for potential follow-up questions about your product, customers, financials, or competition. Your enthusiasm and knowledge on these topics will further demonstrate your passion and expertise.

Other elements you can use to create a compelling elevator pitch as an entrepreneur are:

  • Your professional background and how it led you to start your own business.
  • The problem you aim to solve and your solution.
  • Your target market and ideal customers.
  • Features that make your product or service unique.
  • Your business model and how you make money.
  • Your team and their relevant experience.
  • Funding and partnership opportunities (if seeking investment).

The next personal elevator pitch example is for seasoned professionals.

Elevator Pitch About Yourself Example #2: The Seasoned Professional

As a seasoned professional with years of experience, you have a wealth of knowledge and expertise that deserves to be shared.

Use your elevator pitch to highlight some of your major accomplishments and the key results you’ve driven, such as:

  • Grew revenue over 50% year over year for the past three years through strategic partnerships and new customer acquisition.
  • Reduced customer churn by 35% through improved customer experience and loyalty initiatives.
  • Launched innovative new products or services that disrupted the industry and gained significant market share.

To craft an excellent elevator pitch yourself, discuss the breadth of your experience that makes you uniquely qualified.

For example:

“I have over a decade of experience across all areas of operations, from product development to marketing to customer service.”


“I have worked with companies of all sizes, from startups to Fortune 500 corporations, and have a deep understanding of the challenges businesses face at any stage of growth.”

Your experience and expertise inspire confidence in potential partners, clients, and customers. They want to know they’re working with a leader who has “been there, done that” and can strategize solutions to their most pressing problems.

In addition, highlight your key qualifications, strengths, and the value you offer through your extensive experience.

For example:

“My proven track record of driving growth and innovation allows me to see the big picture and help companies achieve their key business objectives.”

An elevator pitch focused on your experience and expertise establishes your credibility and authority in your industry. Keep it concise while highlighting your most impressive qualifications and key accomplishments that would resonate most with your target audience.

Finally, let’s consider a personal elevator pitch for industry disruptors.

Elevator Pitch About Yourself Example #3: The Industry Disruptor

As an innovative entrepreneur breaking into a competitive market, you need to position yourself as an industry disruptor.

Here is one of such personal elevator pitch examples:

“I’m the founder of ABC Tech Solutions. We leverage cutting-edge artificial intelligence and machine learning to provide customized IT services and support for small to mid-sized businesses at a fraction of the cost of traditional managed service providers.

We’re using technology to disrupt the status quo, making enterprise-level technical expertise accessible to companies that have been largely ignored. In our first year, we reduced IT costs by over 25% for clients across a range of industries.”

Highlight how you’re using innovative solutions, tools, or business models to shake up and transform your industry. Discuss the key problems you’re solving and the measurable impact you’ve made. Mention growth milestones and key achievements that demonstrate your momentum and validate your approach.

Make sure to keep your pitch concise while conveying your enthusiasm and passion for the work. Share some insights into your vision for where you see the future of your industry headed and how you plan to shape that future.

Finally, close with a call to action, whether it’s requesting a meeting, inviting a follow-up question, or proposing a partnership.

The industry disruptor pitch positions you as a visionary entrepreneur with the drive and skills to succeed where others have failed. It gives potential clients, partners and investors a glimpse of the opportunity to get in on the ground floor of something truly transformative. With a compelling pitch like this, you’ll turn heads and open doors.

As a bonus, we’ll discuss some common mistakes to steer clear of when crafting personal elevator pitches.

5 Common Mistakes to Avoid in Your Elevator Pitch About Yourself

By ensuring you don’t make these common mistakes, you can make a great first impression when creating an elevator pitch about yourself:

  • Being too modest
  • Lacking specifics
  • Rambling
  • Sounding desperate
  • Forgetting your audience

1. Being Too Modest

While humility is an admirable quality, your elevator pitch is not the right place for it. This is your chance to confidently sell yourself and your business. Focus on your biggest achievements and qualifications. Don’t downplay your accomplishments — own them!

For example, say something like:

“I’m the founder and CEO of ABC Company. Over the past 5 years, I’ve grown the business into a multi-million dollar company and industry leader.”

Rather than:

“I run a small company that’s been somewhat successful.”

2. Lacking Specifics

Vague statements won’t make a strong impression, especially if you’re in networking events or career fairs with less chance of meeting your audience again. Provide concrete facts and figures about key milestones and metrics.

For example:

“Last year, my company increased revenue by 25% and expanded into 5 new markets.”

Instead of:

“My company has been growing steadily over the years.”

3. Rambling

You only have a few seconds for your pitch, so keep it concise. Focus on one key message or highlight about yourself and your business. Don’t try to cover too much — a pitch that’s too long or goes off on a tangent will lose the listener’s interest and weaken your message.

4. Sounding Desperate

While you want to be enthusiastic, avoid coming across as needy or pushy. Your body language and tone should convey confidence, not desperation.

Ask open-ended questions to show interest in the other person; don’t just talk about yourself. Build a genuine connection and show how you can provide value. If you seem too eager to land a deal or client, it can turn people off.

5. Forgetting Your Audience

Tailor your pitch based on the person you’re talking with. Focus on points that will resonate most with them.

For example:

  • With a potential client, emphasize your experience and key services
  • With a potential partner, highlight your company’s growth and future vision
  • With an industry influencer, share your key milestones and accomplishments.

In a nutshell, customize your pitch to address what they would find most interesting and compelling.

Tip: You’ll need a pitch deck when making full-scale presentations about your startup or business to potential investors. A great way to create a pitch deck that converts is by working with a pitch deck template.

Frequently Asked Questions

How do you write an elevator pitch about yourself?

When writing an elevator pitch about yourself, focus on succinctly showcasing your qualifications and skills. Aim to get your point across in less than 30 seconds by highlighting your unique assets that are beneficial in diverse scenarios. While it’s an opportunity to self-promote, maintain a tone that’s confident but not boastful. Remember, practice makes perfect to ensure your pitch is smooth and compelling.

How do you introduce yourself in a pitch example?

You can introduce yourself in a pitch by saying:

“Hello, I’m [Your Name], a [Your Position] at [Your Company]. It’s a pleasure to meet you. Given your work with [Company Name or Industry], I thought you might be intrigued to learn about [Problem + Interesting Statistic]."

What is a 30-second elevator pitch about yourself?

A 30-second elevator pitch about yourself is a concise message that tells who you are, what you seek, and how you can add value to a company or organization. The length is about the same as a short elevator ride, so it’s important you perfect it as a quick introduction of your business to potential connections or employers.


Whether at a networking event, conference, or chance encounter with an investor, you need to be ready to confidently and compellingly articulate your business vision. We’ve provided 3 elevator pitch about yourself examples for inspiration. Take elements from each one to craft your unique pitch that highlights your passion, key offerings, and competitive advantage.

Most importantly, practice it and get comfortable with it. The next time an opportunity presents itself, you’ll be ready to make that connection, forge that partnership, or make that sale!

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Maximilian Fleitmann
Maximilian Fleitmann
Co-Founder @ BaseTemplates
Author Twitter LinkAuthor LinkedIN

Maximilian Fleitmann is a passionate founder and entrepreneur. For the last 12+ years he has successfully launched several businesses in the areas of education and digitalization. Max purpose is to enable growth and therefore he shares his experience in building startups.

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